“I had felt our marketing was disjointed at best, and confusing at worst. We had a blog, some of our team was on Linked-In, Facebook and others and we did some email marketing.
Now it’s a system – a machine, and I’m ecstatic with the exposure we’re receiving, and the approach we’re making to our targeted market.”
~ Sean B. / WND |
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What
is Social Media?
Social Media is, at its most basic sense, a shift in how
people discover, read, and share news and information and
content. It's a fusion of sociology and technology, transforming
monologue (one to many) into dialog (many to many).
A
Few IMPORTANT Facts:
| + |
47%
of all respondents say that blogs, communities and social
network sites have influenced
their decision to purchase particular brands
or services according to the August/September 2008 Insight
Report from MarketTools. |
| + |
26%
of all respondents actually changed
their minds about buying a product or service
because of what they read on
a blog, community or social network according
to the August/September 2008 Insight Report from
MarketTools. |
| + |
More
than two-thirds
of online Americans say they visit
online blogs, communities or social networks,
and 33%
engage in product research online to help them make
purchase decisions,
according to the August/September 2008 Insight Report
from MarketTools. |
| + |
67%
of respondents consider themselves beginners
at using Social Media for marketing purposes
according to the Marketing Executives Networking
Group (MENG). |
| + |
MENG
reports that more than 69%
of surveyed owners will increase
their Social Media advertising budget in 2009. |
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