Imagine
I could put you in a giant stadium right now as
the presenter, and the entire audience is completely
comprised of your most perfect prospects.
Are
you ready right now? Could you walk out on that
stage and present to every one of them and do it
perfectly? Now before you say yes, let me make the
stakes higher.
Before
you walk out there, the audience is told: "You
had to come, but you don't have to stay. If this
person (you) fails to keep your interest, you can
simply get up and leave."
Now
let me even further complicate the situation by
telling you the good news and the bad news.
At
any given time 3% of your prospects are currently
in the market to buy your product or service and
looking right now to get it. Another 6-7% are open
to it, but not currently looking.
The
other 90% are divided into three nearly equal categories:
A) Not really thinking about right now.
B) Think they're not interested (but might be, if
you did a good job at presenting to them.
C) They KNOW they're not interested.
The
most effective solution? The EXECUTIVE
BRIEFING...
Use
this POWERFUL sales tool to Lead with Education,
and to be the premier Market Expert in your
industry.
"No
one wants to be sold, but EVERYONE wants to be educated
on how to buy."
The
difference...?
As Chet Holmes calls it - Resetting
the Buying Criteria of your prospects.
Most
of your ideal buyers and prospects are not clearly
aware of the PAIN they're in without your services,
and how UNCOMFORTABLE their current or future situation
is without you!
That's
what the Executive Briefing does.
Use
strong - credible facts and research to Story Board
your case before your prospect in a way that emotionally
engages them, and positions you as the EXPERT.
|
"Before,
my sales reps were calling for appointment
opportunities to sell our software - which
IS unique, but we couldn't get prospects to
meet with us.
We
had a Briefing created called "The 5
Areas of HIGH RISK Exposure in Protected Networks".
That
presentation reset our prospect's buying criteria
to what it needed to be, and demonstrated
the incredible PAIN they were sitting in without
our solution!
We
QUADRUPLED our appointments, and made 5 X
more sales in the 1st Quarter of use, then
we did in all of the 2nd half of last year
('07)."
Mario
Kirk, CEO
|
The
Executive Briefing primarily does 2 MAJOR THINGS:
1)
Get's you in front of your ideal prospects WAY EASIER
with a much more interesting message.
2)
Resets their Buying Criteria, and emotionally moves
them to immediate action.
Here
are 2 FULL VERSION examples:
